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Experiment #67

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Change button color to increase clicks on pricing page

Added by Ema Raven about 1 year ago. Updated 2 months ago.

Status:
Finishing up
Priority:
Normal
Assignee:
Start date:
Due date:
09/30/2021 (about 9 months late)
North Star Metric:
User conversion rate increase
User Benefits:
Ease of access
Target audience:

Description

We believe that making the "Sign Up" buttons red instead of green, user click rate will increase by 10%.


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Related issues

Related to Demo Project: Website - Task #68: AB Test - Sign Up buttons red or greenClosedLuc Dupont05/18/2022

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