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Experiment #67

Change button color to increase clicks on pricing page

Added by Ema Raven 4 months ago. Updated about 2 months ago.

Status:
Finishing up
Priority:
Normal
Assignee:
Start date:
Due date:
09/30/2021
North Star Metric:
User conversion rate increase
User Benefits:
Ease of access
Target audience:

Description

We believe that making the "Sign Up" buttons red instead of green, user click rate will increase by 10%.


Checklist


Related issues

Related to Demo Project: Website - Task #68: AB Test - Sign Up buttons red or greenOpen07/08/2021

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History

#1 Updated by Lesley Redon 4 months ago

Great idea, let's see if this works.

There are also sign up buttons on the online guides so I added this to the checklist.

Will get on it right away.

#2 Updated by Lesley Redon 4 months ago

  • Checklist item Guide pages (all languages) added

#3 Updated by Lesley Redon 4 months ago

250

Ok here is the proposal for the red and green buttons. Reds are: #b5180f and #fc1e1e

I think 1 month monitoring would be enough, so setting the due date to look again.

@Luc would you implement the changes and take care of monitoring?

#4 Updated by Luc Dupont 4 months ago

Thanks Lesley,

I will actually set up AB Testing for this and provide results for the 1st month as soon as they're in.

#5 Updated by Luc Dupont 4 months ago

  • Related to Task #68: AB Test - Sign Up buttons red or green added

#6 Updated by Luc Dupont 3 months ago

  • Due date changed from 07/08/2021 to 07/23/2021
  • Status changed from In Progress to Finishing up
  • Assignee changed from Luc Dupont to Lesley Redon

So the results are in, check out the linked issue #68 - I think we can learn a lot from this!

@Lesley can you make sure all buttons are now changed to red on all the relevant pages permanently?

Thanks!

#7 Updated by Lesley Redon about 2 months ago

  • Checklist item English Pricing Page set to Done
  • Checklist item German Pricing Page set to Done
  • Checklist item Japanese Pricing Page set to Done
  • Checklist item Guide pages (all languages) set to Done
  • Due date changed from 07/23/2021 to 09/30/2021
  • Assignee changed from Lesley Redon to Luc Dupont

Took a bit longer than expected - but they are done.

This is live!

@Luc, please Close this ticket once the "lessons learned" has been written up.

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