Experiment #67
open
Change button color to increase clicks on pricing page
Description
We believe that making the "Sign Up" buttons red instead of green, user click rate will increase by 10%.
Files
Related issues
Updated by Lesley Redon almost 2 years ago
Great idea, let's see if this works.
There are also sign up buttons on the online guides so I added this to the checklist.
Will get on it right away.
Updated by Lesley Redon almost 2 years ago
- Checklist item Guide pages (all languages) added
Updated by Lesley Redon almost 2 years ago
- File Screenshot 2021-05-27 at 11.50.09.png Screenshot 2021-05-27 at 11.50.09.png added
- Due date set to 07/08/2021
- Status changed from To Do to In Progress
- Assignee changed from Lesley Redon to Luc Dupont
Ok here is the proposal for the red and green buttons. Reds are: #b5180f and #fc1e1e
I think 1 month monitoring would be enough, so setting the due date to look again.
@Luc would you implement the changes and take care of monitoring?
Updated by Luc Dupont almost 2 years ago
Thanks Lesley,
I will actually set up AB Testing for this and provide results for the 1st month as soon as they're in.
Updated by Luc Dupont almost 2 years ago
- Related to Task #68: AB Test - Sign Up buttons red or green added
Updated by Luc Dupont over 1 year ago
- Due date changed from 07/08/2021 to 07/23/2021
- Status changed from In Progress to Finishing up
- Assignee changed from Luc Dupont to Lesley Redon
So the results are in, check out the linked issue #68 - I think we can learn a lot from this!
@Lesley can you make sure all buttons are now changed to red on all the relevant pages permanently?
Thanks!
Updated by Lesley Redon over 1 year ago
- Checklist item English Pricing Page set to Done
- Checklist item German Pricing Page set to Done
- Checklist item Japanese Pricing Page set to Done
- Checklist item Guide pages (all languages) set to Done
- Due date changed from 07/23/2021 to 09/30/2021
- Assignee changed from Lesley Redon to Luc Dupont
Took a bit longer than expected - but they are done.
This is live!
@Luc, please Close this ticket once the "lessons learned" has been written up.
.